Indian YouTube sensation Dhruv Rathee has stepped into the tech world with his first startup. On August 17, he launched AI Fiesta, a subscription-based platform that offers access to six premium AI models for ₹999 per month (about $12 USD).
Rathee, who has nearly 30 million subscribers, saw a real problem and decided to fix it. Instead of paying for multiple AI subscriptions separately, users can now get them all in one place for much less money.
What Makes AI Fiesta Different?
The platform bundles six leading AI models—ChatGPT, Gemini, Claude, Grok, Perplexity, and DeepSeek—into a single subscription. This is smart because getting all these AI tools separately would cost users hundreds of dollars each month.
The startup hit an amazing milestone by crossing $3 million in yearly revenue within just 36 hours of launch. This shows how much people wanted this kind of service.
Why India is Perfect for AI Growth
India’s AI market is exploding right now. The country’s AI market is expected to reach $6.26 billion in 2024 and grow to $28.36 billion by 2030. That’s a growth rate of about 29% each year.
Another report shows India’s AI market was worth $8.58 billion in 2024 and is growing at 18.2% yearly. These numbers prove that India is becoming a major player in the global AI game.
The Challenge with Current AI Tools
Most premium AI tools are priced for Western markets. This makes them too expensive for many Indian users and businesses. Rathee’s AI Fiesta solves this problem by making these tools affordable for local users.
Rathee believes AI will soon become as essential as computers. He’s building AI Fiesta to reduce bias and misinformation by letting users compare answers from different AI models.
Taking on the Big Players
AI Fiesta isn’t just competing with individual AI companies. It’s creating a new way to use AI altogether. Instead of choosing between ChatGPT or Claude, users can ask the same question to multiple AIs and get different perspectives.
This approach could be game-changing for businesses, students, and creators who need reliable AI help. By comparing answers from different models, users can make better decisions and avoid mistakes.
What This Means for AI’s Future
India’s generative AI market is growing at 34.4% yearly from 2025 to 2030. This rapid growth creates huge opportunities for startups like AI Fiesta.
The success of AI Fiesta shows that there’s a real demand for affordable, bundled AI services. Other entrepreneurs might copy this model, leading to more competition and better prices for users.
The Road Ahead
Rathee’s move from YouTube education to AI entrepreneurship is bold but smart. He understands his audience’s needs and has the platform to reach millions of potential users.
He wants to build products tailored to local Indian needs, which could help India develop its own AI ecosystem instead of just using foreign tools.
AI Fiesta’s quick success proves that when you solve real problems with simple solutions, people will pay attention. As AI becomes more important in daily life, platforms like this could change how we access and use artificial intelligence.
The big question now is whether AI Fiesta can keep up with demand and continue growing in such a competitive market. But with India’s AI boom just getting started, Rathee’s timing looks perfect.
