Music lovers, get ready for a game-changer! Spotify has just rolled out direct messages to both free and premium users, making it super easy to share your favorite songs and podcasts with friends without leaving the app.
This new feature, called “Message” is available to users with both Free and Premium tier accounts, rolling out in select markets this week. Finally, you can stop switching between apps just to tell your friend about that amazing song you discovered.
How Spotify’s New DM Feature Works
Using Spotify’s messaging feature is simple. When listening to a song, podcast, or audiobook in the Now Playing View, tap the share icon, select a friend, and hit send. It’s that easy!
Once you accept a message request, you’ll be able to react with emojis, send texts, and seamlessly share Spotify content back and forth. The feature works just like other messaging apps you already use, but it’s built right into Spotify.
Why This Update Matters for Music Lovers
Messages allows users to send Spotify content like music, podcasts, or audiobooks to other users and text within the app. This means no more copying links or switching to WhatsApp just to share that perfect playlist.
The timing couldn’t be better. Spotify had 626 million monthly active users in 2024, compared to 551 million in 2023. With millions of people using the platform daily, having built-in messaging makes perfect sense.
Spotify’s Growing Popularity in India and the USA
The numbers show just how popular Spotify has become. In the financial year 2023, Spotify accounted for 26 percent of all music streams in the Indian audio streaming market. That’s huge growth for a platform that entered India relatively recently.
In the US market, the story is even more impressive. Spotify, Apple Music, and Amazon Music boast a cumulative market share of over 90% in the American streaming market. Spotify is projected to reach 42.4 million podcast listeners in the US by 2025.
What Makes This Feature Special
Unlike other messaging apps, Spotify’s DMs are built around music discovery. Users can instantly share their latest musical obsessions, thought-provoking podcast episodes, or captivating audiobook recommendations without leaving the Spotify interface.
The feature also helps Indian artists reach global audiences. Close to 50% of all royalties generated by Indian artists on Spotify in 2024 were from listeners outside of India. With easier sharing through DMs, this cross-cultural music exchange could grow even more.
The Social Media Strategy Behind DMs
Spotify launches DM feature in a move to become more social, competing with platforms like Instagram and TikTok. Spotify dominates the music streaming space with a 31.7% market share, and adding social features helps it stay ahead of the competition.
This isn’t just about messaging – it’s about creating a complete social music experience. When you can chat about songs right where you listen to them, it makes the whole experience more engaging and fun.
The new Messages feature represents Spotify’s vision of making music more social and connected. Whether you’re in India discovering Bollywood hits or in the USA sharing the latest hip-hop tracks, you can now do it all without leaving your favorite music app.
